The Codes of Gender (2010)
13/10/2010•Documentary•1h 13m
Overview
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Sut Jhally
Director
Reviews
Similar Movie
Olympia - Fest der Völker
Blush: An Extraordinary Voyage
Marvel's Behind the Mask
Africa Rising
The Corporation
The Captain
Cruel and Unusual
Kate Bornstein Is a Queer & Pleasant Danger
Marcel Duchamp: The Art of the Possible
Turtle Power: The Definitive History of the Teenage Mutant Ninja Turtles
The PhanDom Menace
Art & Copy
Andy Warhol
La Sociologie Est Un Sport De Combat
Recommendation Movie
Hip-Hop: Beyond Beats & Rhymes
Repas en famille
Rate Me
Shrek 2
Teenage Mutant Ninja Turtles III
The Chronicles of Riddick: Dark Fury
Blade: Trinity
Spider-Man
LEGO Marvel Avengers: Mission Demolition
Pirates of the Caribbean: At World's End
Rocky V
The Little Guy
Ice Age: Dawn of the Dinosaurs
John
Latest Movie
Fear Street: Prom Queen
Fountain of Youth
Mission: Impossible - The Final Reckoning
Lilo & Stitch
Final Destination Bloodlines
Balle perdue 3
Nonnas
Thunderbolts*
Exterritorial
Havoc
新幹線大爆破
Until Dawn
The Accountant²
iHostage
Our Group Sites
Explore our network of partner platforms
movie21.site
onlinemoviestream.xyz
streamfreemovies.xyz
Copyright © Movie21. All Rights Reserved.